Born with a silver spoon, Aziz Hussein Pasha al-Tahtawi was the epitome of Egyptian nobility. After a brilliant academic career culminating in a bachelor's degree from the UK, he returned home poised to follow in his family's footsteps. But fate had other plans.

Aziz's life took a dramatic turn when he became entangled in the 1919 Revolution. Forced into hiding by the British, he vanished for a decade into the enigmatic Austro-Hungarian Empire. This shrouded period remains a mystery. The pampered son of a Pasha vanished, replaced by a man who learned to survive on his own terms.

When Aziz eventually reappeared in Cairo, he wasn't the same. He brought with him a secret passion - a culinary mastery that surprised everyone. This once-polished aristocrat became a kitchen revolutionary, his restaurant a haven for the refined and the hungry.  His dazzling recipes, a product of his mysterious exile, became the talk of the town, forever changing the landscape of Egyptian cuisine.

OUR 
BRAND MARK

Brand
Typemark

CLEAR SPACE
& MINIMUMS IZE

 

An area of clear space has been defined to protect the integrity of Aziz Restaurant mark. This space should remain free of any elements such as text, graphics, imagery and other logos.

A minimum size has also been established for our marks to ensure quality in reproduction. The marks are always measured by their width.

COLOR

Aziz Restaurant Brand mark relies
on the use of a limited color palette to create a classic premium feel for the brand.

TYPOGRAPHY

Aziz Restaurant brand uses two typefaces. Adobe Arabic is the headline typeface and sub-headlines.
Body typeface for all touchpoints in both print and digital uses Acumin Concept typeface.

The Year of The Camel is the Arabic headline typeface
and Helvetica Neue for arabic body typeface.  

PATTERN

As shown on the right, we have a patterns which can be used for backgrounds. The pattern are generally used in presentations as a background for dividers or can be used as a pattern for merchandise or digital wallpaper.


Use the corresponding theme if the topic is relevant, otherwise they can be used as needed.
 

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